
40K Podcast
The 40K Podcast
Real strategy for women building serious businesses.
Hey! I’m Jenny Lane - a business coach and strategist helping female small business owners move past overwhelm, take control of their direction, and build businesses that bring consistent £40k revenue months.
This podcast is where I cut through noise and guesswork. Each episode brings practical strategy, sharp insight, and the clarity you need to scale with confidence - without chasing trends or burning out.
If you’re ready for real momentum, this is your space!
You can get more insight and support from me inside my free private community
40k Kickstart - it's a supportive and positive place for female entrepreneurs looking to scale:
https://www.40kclub.com/kickstartjoin
40K Podcast
121. Why Playing Small Is The Riskiest Move You Can Make
Why Playing Small is Actually Your Biggest Risk
Ever catch yourself playing it safe in your business, waiting for the 'perfect moment' to make your next move? In this episode, I break down why staying comfortable might feel safe... but it's actually the riskiest move you can make.
You'll discover:
• Why fear of failure is keeping you stuck (and how to break free)
• The counterintuitive truth about 'safe' business decisions
• Real strategies to start taking calculated risks that pay off
• How to build your risk-taking muscle without going all-in overnight
• The mindset shift that separates 40k earners from those still struggling
Whether you've been holding back on launching that offer, showing up bigger online, or investing in your growth, this episode is your wake-up call to stop playing small and start playing to win.
Perfect for: Entrepreneurs who know they're capable of more but feel stuck playing it safe, service providers ready to scale, and anyone tired of waiting for the 'right time' to make their move.
🎧 Hit play now and learn why your comfort zone might be the most dangerous place for your business."
Ready to stop playing small and create a strategy that actually works?
Here's the truth - you can keep piecing together random advice from podcasts and posts, or you can get a completely bespoke, tailored-to-YOU and your business roadmap to hit consistent 40k months.
Bespoke 40k Plans aren't your typical cookie-cutter strategy. 40k Plans are build by me, for your business, completely tailored to you and your goals. You then have me as you coach helping you develop the right strategy to get you to greater success. This is my most popular signature offer completely customised for your business and growth.
No more guessing. No more 'hoping it works.' Just a clear, proven path to 40k months.
I only take on 3 new clients each month for these bespoke plans, and spots fill quickly. Ready to stop playing small and start seeing real results?
Take your 40k Plan Assessment here (no obligation), and I'll be in touch to confirm whether you are a good fit for a bespoke 40k Plan.
Website: femaleentrepreneurschool
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