40K Podcast
The 40K Podcast
Real Strategy for Women Building Serious Businesses
Hey, I’m Jenny Lane - the straight-talking business coach and strategist.
If you’re a female founder tired of all the gimmicks and trends, this show hands you the clarity and no-nonsense moves you need to trade overwhelm for focused growth and steady profit.
Each episode is a coffee-chat coaching session: one clear lesson, a handful of doable action steps, and a quick mindset nudge so you can scale on your terms -no fluff, no burnout, no jargon.
Ready to build real momentum? Hit play, take notes, and let’s get moving.
Want deeper support? Join my free private community, 40K Kickstart - a positive space for women who are serious about scaling:
https://www.40kclub.com/kickstartjoin
40K Podcast
93. How Well Do You Know Your Avatar As A Small Business Owner
Your Avatar is the person you are showing up to serve in your small business. You should know that Avatar in as much detail as possible, and ALWAYS be learning more about them. The need for this is important - it means you can craft your messages, products and services to your Avatar in a way that resonates so deeply with them - they want to buy from YOU. Most female small business owners never take the time to learn deeply about their Avatar, and that has huge impact on their small business success. In this episode I chat about figuring out the Avatar for your small business, what you need to pay attention to, and how you need to know who you are going to serve better than they know themselves.
Information about my UNSTOPPABLE CLUB mentioned inside the episode can be found here:
https://www.femaleentrepreneurschool.com/unstoppable
Website: femaleentrepreneurschool
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