40K Podcast
The 40K Podcast
Real strategy for women building serious businesses.
Hey! I’m Jenny Lane - a business coach and strategist helping female small business owners move past overwhelm, take control of their direction, and build businesses that bring consistent £40k revenue months.
This podcast is where I cut through noise and guesswork. Each episode brings practical strategy, sharp insight, and the clarity you need to scale with confidence - without chasing trends or burning out.
If you’re ready for real momentum, this is your space!
You can get more insight and support from me inside my free private community
40k Kickstart - it's a supportive and positive place for female entrepreneurs looking to scale:
https://www.40kclub.com/kickstartjoin
40K Podcast
93. How Well Do You Know Your Avatar As A Small Business Owner
Your Avatar is the person you are showing up to serve in your small business. You should know that Avatar in as much detail as possible, and ALWAYS be learning more about them. The need for this is important - it means you can craft your messages, products and services to your Avatar in a way that resonates so deeply with them - they want to buy from YOU. Most female small business owners never take the time to learn deeply about their Avatar, and that has huge impact on their small business success. In this episode I chat about figuring out the Avatar for your small business, what you need to pay attention to, and how you need to know who you are going to serve better than they know themselves.
Information about my UNSTOPPABLE CLUB mentioned inside the episode can be found here:
https://www.femaleentrepreneurschool.com/unstoppable
Website: femaleentrepreneurschool
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